Yesterday(2.3.2017), on some Facebook BMX groups something new and fresh appeared, what caused quite an interest from auditory. And this is an aluminium alloy frame from Russia(what!) branded as “Red Rocket”. This is what’s said in the post:
“Red Rocket From Russia – it’s a product 100% hand made with individual parameters for biometry of your body. You can buy a product with individual paint and parameters. We are open for free offer.”
For a start I just could not believe! This is some unreal combination of things going on:
- BMX product from country where nothing(as I aware) came out, never.
- They(producers) say that it’s hand made and from “secret” aluminium alloy, which mark can not be revealed. OMG! – That Really sounds like some kind of military rocket.
- And brand it’s self. Taking in account geopolitical situation, they risked to chose something associating with former Soviet Union and military.
Anyway. This frame has some interesting features as
- How tubes connect with the head
- Tube cross section transition
- Tubes welded together, so it forms triple triangle structure scheme of the frame
At the moment I could not find the specific website nor social channels for the brand, but found out, that same person – Boris Rozhko, who posted the announcement, he is also representing brand “Bulla” – manufacturing big wheel “scooters”, mostly meant to be used for Sleddog races.
In terms of brand, I just don’t know what role and how positively or negatively it could influence sales, but definitely it made some immediate interest, comments, questions, even ban in one of the group. Yeah, gentleman from Russia, Saint Petersbourg chooses aggressive, “bad boy” PR strategy. Let’s see how it will work for them. But some of commentaries shows that frame is at least interesting to try out. “Why ‘Red Rocket’?” – “That is an idea from guys who tested the frame” – That’s what answered Boris Rozhko – guy behind campaign.
What do You think about this new brand and design from Russia. Would You consider to order such individually and manually manufactured frame from special aluminium alloy? Why?
